Proyectum’s Courses Social Media ad set
Scope
Graphic design and animation
Designing a comprehensive set of ads for Proyectum's various courses involved an in depth research and process to identify and apply the unique characteristics of each course while maintaining cohesive branding elements. This project aimed to create visually appealing ads for social media that could effectively promote the diverse courses offered by Proyectum. The focus was on developing single-image ads and carousels to cater to different audience preferences.
For visual consistency, I incorporated the brand's colors or derived various shades from the existing color palette. The use of circular elements was a nod to the predominant circular elements in the logo, creating a seamless integration of the brand identity into the ads. The brand's font was strictly adhered to, achieving hierarchy through size and styles, ensuring a professional and cohesive look across all materials.
The content of the ads varied based on the ad type. The single image ads featured basic information to generate interest, while the carrousel type went into specifics about the course content.
Additionally, posts where designed to celebrate student success, sharing their achievement when they passed exams and earned certifications. For the conclusion of each course, group photos were incorporated into posts, fostering a sense of community and accomplishment.
Graphic elements from each course's unique focus were seamlessly integrated, enhancing the visual appeal and ensuring that the ads spoke directly to the target audience's interests and needs. The result was a visually stunning and cohesive set of ads that effectively conveyed Proyectum's commitment to quality education in project management.
