Proyectum WhatsApp Sticker Set
Scope
Graphic design and deployment of WhatsApp stickers
The sales team and instructors at Proyectum requested a set of WhatsApp stickers to enhance their communication with potential students, current participants, and alumni. The goal was to create engaging, brand-aligned stickers that could help start conversations and follow up on course inquiries. For the instructors, additional stickers were needed to check in on students’ progress, remind them to log in to class, and celebrate their certifications.
The initial phase of the project involved exploring different styles through sketching. The challenge was to create stickers that were expressive and engaging while maintaining consistency with the brand’s visual language. The final design choice embraced a circular format that complemented Proyectum’s established branding. The color palette remained faithful to Proyectum’s official colors making the stickers visually appealing while ensuring they integrated seamlessly with other branded materials.
The project expanded further with a second batch of stickers designed for Proyectum’s 13th anniversary, both inviting people to celebrate and promoting a special discount on workshops. The same visual style was maintained, but the messaging focused on celebration and engagement.
This second set of stickers helped reinforce brand awareness while providing a fun and effective way to communicate promotional offers.
